Saweetie x Crocs

Tap in, tap in, tap in to a symphony of creativity and culture with Crocs' first mainstream Jibbitz™ collaboration. Partnering with Grammy-nominated hip-hop sensation Saweetie, we orchestrated a harmonious fusion of footwear and artistry that reverberated across the cultural landscape.

From the first beat to final bar, I not only led creative direction but also orchestrated the minutiae of the entire campaign. As the creative driving force behind the project, I artfully directed an iconic photoshoot, guiding each frame to perfection with print and digital application in mind. Moreover, I crafted the project's brand identity, sculpting a distinct logo fit for the Icy Gang and defined the campaign's look and feel. Carrying out the production phase myself, every marketing asset bore the mark of my creative stewardship, ensuring a seamless and resonant brand experience at every touchpoint.

This pioneering partnership between Crocs and Saweetie is a testament to the transformative power of artistic synergy and the power of a humble group of talented team players — propelling a unique vision into the forefront of cultural consciousness.