Hello, I'm
As Sr. Designer of Global Partnerships, I sat on the small but mighty team that spearheaded Crocs' most significant partnership to date. Teaming up with acclaimed footwear designer Salehe Bembury, we shattered conventions and redefined possibilities. For the first time in Crocs' history, a partner was given the blessing to customize the iconic silhouette — and I stood at the creative helm throughout.
My role encompassed not only design and direction, but also visionary leadership from Crocs' side for the initial and subsequent two drops. From inception to realization, I helped curate the project's overarching look and feel (establishing a uniquely branded system that lives on to this day), masterminded the execution of diverse assets, and meticulously guided the creative endeavors of myriad third-party collaborators. This trailblazing venture with Crocs and Salehe Bembury stands as a testament to the power of true collaboration, bold imagination, and effective system building — delivering an unforgettable campaign that continues to evolve and resonate with audiences worldwide.
